STUDIO SHINYOO is a team of artists Shin Yongsub and director Yoo Seungmin. “ShinYoo” is a composite of the Korean word '신(新),' meaning 'new,' and the English word 'NEW.' It also carries the connotation of "intimate friends" in Japanese. The name encompasses the relational significance of the two artists, who have been closest friends since high school. They state that design is ‘translation’. What they do is take history and the shared essence of cultures and turn them into a design language. This lets them unveil the cross-cultural ways people interact with spaces, all shown through layers of aesthetics that have built up over the years. Their main focus is on furniture and how spaces are designed, bringing these aspects together in a harmonious way.
LIN COLUMN, installation for SCOPES Seoul, beautifully magnifies the essence of LIN Collection by STUDIO SHINYOO and the distinctive design of Porsche SCOPES into a grand architectural spectacle. Porsche, through its "Heritage Design," has been reviving its legacy on the streets, and STUDIO SHINYOO has been dedicated to bridging the historical and cultural gaps between tradition and modernity, Eastern and Western cultures with their LIN Collection. United by a shared philosophy, STUDIO SHINYOO expresses this sentiment through an instinctive visual language. Particularly in this creation, they've drawn inspiration from sources like the serene forest, the graceful forms of Gyeongbokgung Palace and Mireuksa Temple's stone pagoda, and even iconic structures like the Louvre Museum and the Parthenon Temple, seamlessly blending the essence of Korean and Western ancient architecture.